Mobile to grow to 195 billion transactions in 5 years

Mobile Commerce Minute Episode #438:

Dollars are one way to judge mobile’s adoption rate but Juniper Research may be on to a metric that really shows how the majority of us use our smartphones (which, as we know, is NOT payments). A new research paper gives us a glimpse into the transaction growth that mobile is undergoing – not commerce transactions, straight up interactions like taps and bumps. This number is growing and could be the metric to watch as we move our lives to our devices.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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