How mobile is becoming the glue that binds loyalty

Mobile Commerce Minute Episode #377:

Loyalty has long been the focus of mobile strategy – especially for retailers and coupon companies. This is no surprise. A loyal customer brings higher sales but also requires thinking and a process to follow. We are now starting to see smart companies make smart moves in this space – the most recent being the Catalina acquisition of Cellfire. Chuck explains the state of loyalty and why these two companies coming together brings with it a new type of mobile loyalty company.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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