Mobile Commerce Minute Episode #377:
Loyalty has long been the focus of mobile strategy – especially for retailers and coupon companies. This is no surprise. A loyal customer brings higher sales but also requires thinking and a process to follow. We are now starting to see smart companies make smart moves in this space – the most recent being the Catalina acquisition of Cellfire. Chuck explains the state of loyalty and why these two companies coming together brings with it a new type of mobile loyalty company.