How and when to use mobile advertising to grow your business

Mobile Marketing Minute Episode #007:

Mobile advertising is big business. Companies like Google and Facebook are betting their immediate future on the revenue they receive from mobile advertisers. Why? Well, they are more “effective” and can certainly be more targeted than web advertising for one. While the majority of spend today is on banner ads – which are unfortunately not the right medium for mobile – there are other options and certainly more strategic ways of using mobile to get your message out.

In this episode Greg highlights key tactics when trying to use mobile advertising to grow your business as well as a caveat about the sequence in which you should do it. Remember, get your fundamentals down first before attempting to use this tool or even heeding the advice in this episode will be a waste of money.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman



About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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