How to sell mobile into your organization…the right way

Mobile Marketing Minute Episode #004:

Being “the mobile gal/guy” is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you – the mobile soothsayer – would actually run the company. That’s how important it is from this point and going forward. Am I right?

Marketing mobile INSIDE the organization is as important – if not more – in the early stages of a mobile marketing strategy.

The problem is that there is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren’t alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman



About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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