MM#224: What 53% of consumers do with their smartphones (and it isn’t purchasing)

Mobile Minute Episode #224:
Recent research from Equation Research on behalf of marketing firm Vibes details the habits of smartphone shoppers and browsers. The results showcase the key to understanding how and when consumers make their buy decisions and how and when and by what means retailers should be reaching out to them to help the process.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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