MM #293: Coming soon to your banking app…a marketplace?

Mobile Minute Episode #293:
Do banks hold the key to mobile commerce adoption? We trust them with our money, we finance our cars and homes with them, we carry their branded credit cards and we use their mobile apps with stunning regularity. In short, we are committed to them and, like it or not, there is enough brand loyalty that we rarely change banks. BUT, should they open marketplaces inside their apps and sell products other than their own?

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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