MM #292: Why people don’t use smartphones to shop

Mobile Minute Episode #292:
A comprehensive study by PWC looks at the reasons consumers aren’t using their smartphones to shop. The results have as much to do with the technology impediments as with consumer behaviours that require a shift in mindset. That aside, you may be surprised with the single largest impediment to mobile commerce…watch to find out what that is.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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