MM #291: 39% would rather an app to start their car than make a mobile payment

Mobile Minute Episode #291:
With all the hoopla these days around mobile payments it would make sense if there was actual demand from consumers. The reality is, based on two substantial global studies, that consumers aren’t yet interested in paying from their mobile phones. The highlights from the Apigee and Bain & Company studies aren’t shocking but they demonstrate the gulf between what is being built and what is being used in the mobile payments arms race.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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