MM #288: 88% of consumers will buy elsewhere if…

Mobile Minute Episode #288:
Mobile is a big deal to retail. A very big deal as you’ll see in this quick overview of a recent DigitasLBi study that looked at the impact mobile is having on consumer spending behaviour. The results? Humans are fickle and retailers need to start thinking that every single person walking into their store (digital or not) is a precious and fleeting opportunity to convert. Just because they enter with intent to buy, does not mean they will buy from where they stand. Watch on, it’s like a horror movie for retail…

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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