MM #283: 73% of consumers use this for product research and it isn’t your app

Mobile Minute Episode #283:
According to a recent survey by the e-tailing group and Local Corporation, only 24% of us use apps for product research. Mobile search, not apps, has become so important and so influential on what products consumers find and decide to ultimately buy. Based on this research you will see where the area to focus your efforts should be for converting browsers into buyers. Watch on!

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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