MM #279: Retailers need to solve this to succeed in mobile

Mobile Minute Episode #279:
Consumers are fickle when it comes to wanting what we want, when we want it and why we deserve it. Mobile has contributed to our finicky nature and adjusted our expectations at a far faster rate than companies have been able to keep up with. What I’m talking about here is the single biggest challenge that individual retailers are facing when it comes to the connected consumer. Watch on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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