Mobile Minute Episode #278:
Have we already become desensitized to mobile transactions? Think back to when you did your first debit payment — it was deliberate and focused, you needed to pay attention. Now these are common, something you do without thinking. The same could be said about the first time you did a “tap and go” transaction or even paid with your Starbucks app. These are now so common that we don’t notice them. Is the same thing happening now to mobile payments? There are plenty of people doing them but have they become so much a part of our lives that we just aren’t noticing them anymore? If this is true then they are following an adoption process that we’ve seen before.