MM #277: Why mobile is NOT for the quick sell

Mobile Minute Episode #277:
The art of selling through mobile is very different from anything else we’ve seen before. For the most part, traditional tactics and pressure points do not work well on a mobile device. Instead, the mobile sell is a slow burn that starts with value given before the sale, during the sale and after the sale. I call this “crafting” the mobile experience and it requires a different way of thinking to make it work.

As you’ll see in this short video, 3 large companies (Johnson & Johnson, Toyota and Saatchi & Saatchi) are employing this thinking as they succeed in mobile while others fail. Watch on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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