Mobile Minute Episode #277:
The art of selling through mobile is very different from anything else we’ve seen before. For the most part, traditional tactics and pressure points do not work well on a mobile device. Instead, the mobile sell is a slow burn that starts with value given before the sale, during the sale and after the sale. I call this “crafting” the mobile experience and it requires a different way of thinking to make it work.
As you’ll see in this short video, 3 large companies (Johnson & Johnson, Toyota and Saatchi & Saatchi) are employing this thinking as they succeed in mobile while others fail. Watch on.