MM #275: 79% of consumers need to trust in order to share

Mobile Minute Episode #275:
There is a model out there emerging called “value for value” and there is plenty of opportunity for this to be earned in the retail industry. Most consumers are not comfortable with retailers tracking their in-store habits UNLESS there is deep brand trust OR a quid pro quo: They will give data in return for something they deem valuable.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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