MM #274: 49% of consumers aren’t equipped for mobile shopping

Mobile Minute Episode #274:
There must be a reason why consumers aren’t using their smartphones during the shopping process – and you’d have to think that it would be a really really really good one. Right? A recent PWC global survey shows why and the answers are decidedly feature-based, not value-based. It isn’t because the prices are higher or the inventory is lower, it is because of the lack of connectivity. I smell opportunity.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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