MM #272: With mobile retail it is still about location, location, location

Mobile Minute Episode #272:
Location is as important in the mobile world as it is in the physical one when it comes to the shopping process. A new study by RSR Research shows how the phone impacts the consumer AND retailer experience to find and close sales. One of the alarming stats to come from this is around in-store price matching. Yikes! Watch on to understand.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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