MM #268: The payment abandonment rate is 20-40% on mobile…here’s a quick fix

Mobile Minute Episode #268:
The equivalent to this on the web is the shopping cart abandonment rate but there may be one simple thing to fix this that is consistently being overlooked. Chuck talked to payment gateway company BlueSnap and the answer to this challenge may simply be in the language you use. Watch on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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