MM #262: 46% of consumers using the mobile web want to buy (vs 29% from an app)

Mobile Minute Episode #262:
The ugly “app vs mobile web” question rears its head at least once a month and it is time to put an exclamation on this conversation right now…for this month at least. There is a clear difference on how consumers use mobile apps and mobile websites while they are shopping. Here, detailed in a short video, is very important information for you if you are trying to convert in-store mobile lurkers (which is everyone) into in-store mobile buyers. Intrigued? Watch on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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