MM #257: 64% of consumers use smartphones to check prices

Mobile Minute Episode #257:
It is crazy to think that a consumer would walk into a store, pick up a product and buy it without at least scanning it and checking for a better price online or off. We all understand the value of a coupon yet we don’t do this simple act of scanning – it is basically like a coupon but without the store issuing it. The good news is that a lot of us are getting smarter. The bad news for retailers is that a lot of us are getting smarter.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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