MM #256: What people do with a smartphone inside a store. It isn’t texting

Mobile Minute Episode #256:
A recent study by Marketing Land shows us exactly what consumers do with a smartphone inside a store. The results shouldn’t be surprising – consumers use their phones to make sure they are getting the best product at the best price they can. The real surprise is that more people AREN’T doing it.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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