MM #252: Lessons from building a window store

Mobile Minute Episode #252:
About a year ago, Adidas converted a simple window display in front of a physical store in Germany into a store. The window store allowed passersby to interact with and eventually purchase product right from where they stood. The lessons they learned were invaluable and captured in this episode.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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