MM #237: Test test and then test again

Mobile Minute Episode #237:
Mobile is one of the greatest testing platforms for companies to make small bets and get some real feedback. Chuck highlights how two large companies (Quiznos and Diamond Foods) are using small scale mobile tests to see what resonates with their customers. You say small tests I say brilliant strategy.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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