MM #236: The ugly truth about location targeted mobile advertising

Mobile Minute Episode #236:
Location is the killer context for advertisers. When it is used properly it can attract and draw customers to local and relevant businesses. When it goes awry, it has little to no effect. What makes it work? According to a very extensive survey done by Thinknear, proximity has an enormous impact on effectiveness as you’ll see in this episode. The survey also brings up one of the most relevant discussion points about this nascent technology – something that reduces its impact and costs advertisers money. Watch on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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