MM #235: Mobile IS the UX of shopping

Mobile Minute Episode #235:
The latest large-scale IDC study on mobile consumer behaviour over the holidays confirms that the devices we carry actually enhance the shopping experience. Simply put, mobile creates happier shoppers. The study also looks at the companies who dominated in mobile shopping over the holidays. Can you guess who they were?

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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