MM #234: The mobile payment is a user experience challenge

Mobile Minute Episode #234:
Mobile payments are a perfect example of throwing the technology in front of the user experience. With so many options vying for our attention and wallet, the differentiator is going to be how payment companies make the experience a more seamless part of their customer’s day. If you lead with payments you will lose. If you lead with experience and payments “happen” you will win. Not sure what I mean? Watch the video.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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