MM #231: 50% love your offer and 50% are offended by it – welcome to retail

Mobile Minute Episode #231:
A recent study by IDC revealed some startling numbers around the confusing world retailers face when dealing with us, their customers. The fine line between providing value to us or offending us has never been easier to cross – the hope is that you use this information to remain on the good side. Watch this episode to understand.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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