Mobile Minute Episode #227:
Adoption of mobile payments and mobile commerce require gateway industries to embrace them so we all become comfortable using them. A perfect example of this is the gas pump – we all use them, we all need them and they are among the first to commit to the latest and greatest technologies and concepts that we now think are common. Services like pre-pay, tap-and-go payments, loyalty cards and co-marketing initiatives.
Whether we know it or not, gas stations are the litmus test for a ton of experiments that have gone mainstream. So it shouldn’t surprise us that they are now heavily experimenting with a great combination of the pump, the screen, your mobile device and merchandise.
Take a look at this Gilbarco Veeder-Root initiative and you’ll see another innovation from the gas pump that may hasten our use of mobile wallets.