The beacon is not the destination

Mobile Commerce Minute Episode #362:

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren’t we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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