Are notifications the new mobile operating system?

Mobile Commerce Minute Episode #356:

Notifications are emerging as the new mobile operating system. As mobile users find themselves buried in apps that once held promise but have somehow found their way off the main screen, notifications can help bring the value back if they are done right. A recent study by GroupM looks at the willingness and concerns consumers have with notifications and the results should leave everyone feeling opportunistic. Bottom line? Do notifications properly and there will be prosperity. However, the opposite is also true.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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