Why the shopping cart is the key to mobile commerce

Mobile Commerce Minute Episode #355:

People don’t want to buy from a smartphone. This according to a huge study by GroupM. They do want to shop from them but most companies don’t factor that into their research – they simply look at the transactions. Could the most important thing to measure become the wish list or what goes into the shopping cart? Many retailers at the forefront of mobile commerce are focusing there and this strategy will make a ton of sense once you watch this episode.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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