The state of the beacon according to BI Intelligence

Mobile Commerce Minute Episode #354:

Retail is the first industry to grasp the importance of beacons as a hardware platform but beacons require much more effort than affix and spam. According to new research from BI Intelligence, there are going to be thousands of these things in circulation by the end of the year – mostly in retail – which can be good, only if retailers (and all businesses for that matter) heed Chucks words in this episode.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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