This sausage’s secret ingredient is a beacon

Mobile Commerce Minute Episode #352:

And the future of beacon commerce is being led by…sausages? That’s right, as more and more companies explore the benefits of bringing beacons into their sales and marketing organizations there are a few companies that are already out there testing. Hillshire Farm is one of those companies and they are teaching the rest of the retailers something about this emerging retail tool and the results are staggering.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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