Hudson’s Bay Company dives head first into beacons

Mobile Commerce Minute Episode #350:

The Hudson’s Bay Company – the oldest retailer in North America – is showing everyone how to bring beacons into retail by rolling them out in 130 stores across North America. HBC partnered with Swirl, the iBeacon marketing platform company based in Boston, to implement this feat. Chuck dove headlong into this story by visiting the Boston Lord & Taylor and by interviewing Swirl CEO Hilmi Ozguc to get the amazing details on this massive roll out.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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