Can QR codes be smarter?

Mobile Commerce Minute Episode #348:

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Having been in at the beginning of UpCode in Finland many years ago, and designer of the logo and straplines – as Chuck says, this is just the beginning of the potential of mobile interaction with QR & DM codes. The market has been slow to pick up on, and understand, the numerous potential applications – but watch that space!

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