Mobile Commerce Minute Episode #335:
In a first on many levels, famed high-end shopping mecca Regent Street in London has had 180 beacons installed in the entrances of all the shops that line the street. The app, created by Autograph, allows consumers to customize the types of shops that can reach out to them through the setup. It is one of the first massive controlled rollouts of the beacon technology – done by the Regent Street Partnership under The Crown Estate. It is early but this is a project that all retailers should be watching very closely.