MCM #334: Could this be the future of in-store mobile customer service?

Mobile Commerce Minute Episode #334:

There is a subtle difference between selling to consumers and helping them to buy from you. One may push customers out the door empty-handed (and perhaps to a competitive website), the other may just make a more loyal customer that would come back again and again and again. The question is how to do this in a way that really does help people when they are in-store trying to make up their mind and do it through mobile as the central platform.

An innovative in-store app created by Impiger Mobile – on the Genband platform – for Toy Genius may just have the solution. You’ll have to watch the episode to catch a glimpse.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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