MCM #333: The new old mobile marketing secret is…

Mobile Commerce Minute Episode #333:

What if I told you that email is still a valuable marketing tool – especially for mobile? Well, it is. According to a recent and exhaustive report on email marketing by Knotice, mobile is the termination point for most emails and a solid email marketing strategy for retailers is essential in order to connect with customers. Email should be used in conjunction with other marketing tactics to be effective but you can’t ignore how and when people use it – which, as with everything else, is on the go.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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