Mobile Commerce Minute Episode #333:
What if I told you that email is still a valuable marketing tool – especially for mobile? Well, it is. According to a recent and exhaustive report on email marketing by Knotice, mobile is the termination point for most emails and a solid email marketing strategy for retailers is essential in order to connect with customers. Email should be used in conjunction with other marketing tactics to be effective but you can’t ignore how and when people use it – which, as with everything else, is on the go.