Mobile Commerce Minute Episode #329:
Accuracy in location based marketing is the ESSENTIAL ingredient for success. Can you imagine if your highly-targeted, location-specific ad is being displayed 6 miles off target? According to new research from Thinknear, only about a third of ads are being displayed in an acceptable and actionable geofence. The rest? meters or miles off target – which means meters or miles off from enticing customers into your place of business.
This may be the most important and frightening conversation for the location-based ad world. One that needs to happen. One that needs to lead to more accountability. One that you should know about right now.