MCM #329: The brutal truth about location-based ads…most aren’t accurate

Mobile Commerce Minute Episode #329:

Accuracy in location based marketing is the ESSENTIAL ingredient for success. Can you imagine if your highly-targeted, location-specific ad is being displayed 6 miles off target? According to new research from Thinknear, only about a third of ads are being displayed in an acceptable and actionable geofence. The rest? meters or miles off target – which means meters or miles off from enticing customers into your place of business.

This may be the most important and frightening conversation for the location-based ad world. One that needs to happen. One that needs to lead to more accountability. One that you should know about right now.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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