MCM #327: The key to success in mobile commerce is to…buy faster?

Mobile Commerce Minute Episode #327:

It seems that the ability to buy from our phones is not enough, we now need to be able to buy faster – in 20 seconds or less to be exact. PowaTag is a new app that enables shoppers to purchase from where they stand from whatever they are looking at. A user points the app-loaded smartphone to the advertisement or product, confirms the particulars (size, colour, etc) and pays. No aisles, no cash registers, no lines, no hassles.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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