MCM #326: Mobile commerce brings more impulse purchases

Mobile Commerce Minute Episode #326:

In a vast study across Europe by Ipsos on behalf of ING a number of key insights were unearthed. Among them was the notion that the more we rely on our mobile phones for commerce, the higher the likelihood of an impulse buy. The difference is that the average transaction on a smartphone is much higher than the same by other forms of payment. The question should be how do you find the right mix of product that creates the impulse to buy…and buy often

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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