Mobile Commerce Minute Episode #325:
Humans are finicky. We complain when we get too much attention from pushy sales people on one hand and then we complain that shopping is becoming impersonal. Retailers are caught between too much service (seen as pushy) and not enough service (seen as uncaring) and right in the middle of all of this are the humans. This is all based on a recent report by the McCann Worldgroup entitled Truth about shopping. The conclusion? Newsflash…Humans are empowered and tough to please.