MCM #325: Consumers want more (and less) attention in stores

Mobile Commerce Minute Episode #325:

Humans are finicky. We complain when we get too much attention from pushy sales people on one hand and then we complain that shopping is becoming impersonal. Retailers are caught between too much service (seen as pushy) and not enough service (seen as uncaring) and right in the middle of all of this are the humans. This is all based on a recent report by the McCann Worldgroup entitled Truth about shopping. The conclusion? Newsflash…Humans are empowered and tough to please.

With Rob Woodbridge and Chuck Martin



Subscribe to this podcast: Video Audio

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */