MCM #323: The retailer roadmap for mobile is clear…just not easy

Mobile Commerce Minute Episode #323:

A new study from ICM Research confirms the retailers worst fear: They have to embrace ALL aspects of mobile – the mobile web AND mobile apps. Mobile web dominates the first step of brand engagement however more sales are coming from apps. Confused? You should be. Solve the “why” of the mobile web to bring deeper customer loyalty and sales through the mobile app. The road ahead for retailers is getting much clearer, just not any easier.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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