Mobile Commerce Minute Episode #322:
At the recent OMMA Mobile in New York, 3 of the top pioneers in mobile retail offered up their best advice on how they are succeeding with their mobile strategies. First up is Jim Ensign, vice president, Global Digital Marketing, Papa John’s International. Second is Amit Shaw, vice president, online, marketing, mobile and social at 1800Flowers. Third is Tricia Nichols, global lead of consumer engagement, media innovation and partnerships for Gap Brand. Each brings a unique voice to the table but the bottom line is to learn from what they are doing and move your strategy forward.