MCM #318: What happens when overall shopping traffic is down 10%?

Mobile Commerce Minute Episode #318:

Euclid Analytics tracks millions of shopping experiences across retail locations and their latest numbers are out. The numbers of shoppers that actually go into the stores are down month over month but their time in the store is up by almost 2 minutes. What is the overall impact on sales? Watch to see what higher dwell time + lower visits means in actual dollars.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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