Mobile Commerce Minute Episode #317:
Research shows that shoppers still go to physical stores despite all the mobile commerce hype. The interesting (and common sense) thing about shoppers these days is that they do most of their product research prior to stepping foot in the store. This is called “webrooming” and may even be a bigger threat to retailers than showrooming. Why? Well, to showroom is to be in the store where a decision may be influenced. To webroom means to be invisible to the store and at the mercy of price and availability. A recent study by marketing firm Interactions showcases this trend and Chuck highlights it for you in 2 minutes here.