MCM #314: 4 years from dropping the mobile in mobile commerce

Mobile Commerce Minute Episode #314:

In just 4 short years the majority of us will be using our mobile device (whatever that looks like) to pay for much of everything. This according to a massive study done by Forrester. While it is ok to quantify the effectiveness of mobile payments by affixing a dollar value to it, Chuck cautions that looking at that exclusively omits the majority of the influences of a purchase. Watch to see where else to focus on.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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