Mobile Commerce Minute Episode #314:
In just 4 short years the majority of us will be using our mobile device (whatever that looks like) to pay for much of everything. This according to a massive study done by Forrester. While it is ok to quantify the effectiveness of mobile payments by affixing a dollar value to it, Chuck cautions that looking at that exclusively omits the majority of the influences of a purchase. Watch to see where else to focus on.