MCM #310: Coupons are a mobile game

Mobile Commerce Minute Episode #310:

The latest study by eMarketer confirms what we already suspected: Digital coupons have migrated over to mobile. This should not come as huge news to most of us but it does confirm a few things around how coupons are being used today. The biggest is how we use our devices to redeem coupons: We know that tablets are the dominant redemption device today but that will change as more of us are using tablets to research and clip but smartphones to redeem. Will the mobile coupon unseat its forefather, the printed coupon? Not yet says Chuck.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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