MCM #309: The first thing we want our mobile wallet to do is…

Mobile Commerce Minute Episode #309:

When you ask consumers what they want in their mobile wallet the overwhelming response shouldn’t surprise anyone. The answer isn’t payment cards or loyalty cards or pretty much anything that anyone is building right now. The #1 response, according to a recent study by T|SYS|, is…the driver’s license. This shines a bright light on the disconnect between what is being built out there and what will actually provide value. This episode highlights some great learnings from the study and asks the question about why Square is walking away from their version of the mobile wallet.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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