Mobile Commerce Minute Episode #308:
A new study by Gallup suggests that the vast majority of consumers spend their hard-earned money inside of stores. Not on the web, not on the mobile web and certainly not from a mobile app. In fact, close to 60% of consumers aren’t being impacted by mobile at all and 22% of consumers are actually being driven into the store from mobile. The downside? 19% are shopping less. Is showrooming’s short existence over? Have retailers adapted to the mobile-first world? This episode highlights it all for you.