MCM #308: Could showrooming be an elaborate hoax?

Mobile Commerce Minute Episode #308:

A new study by Gallup suggests that the vast majority of consumers spend their hard-earned money inside of stores. Not on the web, not on the mobile web and certainly not from a mobile app. In fact, close to 60% of consumers aren’t being impacted by mobile at all and 22% of consumers are actually being driven into the store from mobile. The downside? 19% are shopping less. Is showrooming’s short existence over? Have retailers adapted to the mobile-first world? This episode highlights it all for you.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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