MCM #304: Mobile commerce happens in-store and is self-serve

Mobile Commerce Minute Episode #304:

Now that the dust is starting to settle on the first wave of mobile’s influence on the retail industry there are a certain number of truths that have emerged. The first is that stores are necessary – so much so that 94% of sales happen within it. The second is that the impact mobile has on the way and how much we buy is staggering. What hasn’t changed, despite all the retail innovations when it comes to mobile, is our disdain for sales people.

All this is from a recent Deloitte Digital survey entitled “The New Digital Divide” and the key highlights are summarized in this episode.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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